By Lara Good, CEO of MG Relations
Ambitions Travel Recruitment is pleased to share details of a partnership with luxury travel and hospitality PR specialists MG Relations, as the business enters 2026 on the back of a standout year of growth, expansion and rising industry influence.
As Ambitions Travel Recruitment celebrates its four year anniversary this month, the partnership marks a natural next step in sharing the story of a business that has grown through reputation, relationships and results alone. MG Relations supports Ambitions Travel Recruitment in amplifying its voice across the leisure travel media landscape, helping to communicate the company’s positioning, values and continued momentum to a wider audience.
Ambitions Travel Recruitment has experienced unprecedented growth since its foundation
Founded in January 2022 by Fi Morrison-Arnthal, Ambitions Travel Recruitment was launched in the midst of the pandemic with a clear vision. Drawing on more than 35 years’ experience in leisure travel recruitment, Fi set out to build a different kind of recruitment partner, one rooted in trust, credibility and a deep understanding of the leisure travel world.
Four years on, Ambitions Travel Recruitment has grown from a solo operation into a six person, all-female team working with clients across the UK, North America, Europe, Africa, Asia and the GCC. The business has partnered with some of the most respected names in leisure travel, spanning safari, cruise, expedition, UHNW events and luxury lodges. Clients include Cookson Adventures, Ellidor, Wilderness, Yellow Zebra, Aurora Expeditions, AMA Waterways, &Beyond, Nemo and Newmarket Holidays, among many others.
Crucially, this growth has been achieved without any external investment. Ambitions Travel Recruitment has expanded purely through referrals, long-standing relationships and a reputation for delivering exceptional, fully headhunted talent. This boutique, selective approach sits at the heart of the business. Unlike high-volume recruitment agencies, Ambitions Travel Recruitment works with a small number of trusted partners, allowing the team to ethically headhunt the best talent from across the wider market and focus on long-term impact rather than short-term activity.
As part of its continued expansion, Ambitions Travel Recruitment has recently welcomed two new team members. Lisa Harding joined as Talent Acquisition Manager, alongside Claudette Gouws, in an Operations support role.
Lisa brings three decades of travel industry experience, with a background spanning luxury travel, lifestyle and events. Known for her calm, detail-driven approach, she specialises in identifying professionals suited to working with HNW travellers and VIP guests. Claudette joins as Talent Acquisition Operations Specialist, bringing nearly two decades of experience across travel, recruitment and operational support, further strengthening the foundations of the business.
Reflecting on the year just gone, Fi Morrison-Arnthal said: “Ambitions Travel Recruitment was built in a moment of uncertainty during the pandemic, but it was always built on a foundation of clear values. We have never chased volume or tried to be everything to everyone. Our growth has come through trust, referrals and doing the right thing by both clients and candidates. As we move into 2026, our focus remains the same: quality over quantity, relationships over transactions and continuing to build a team of exceptional people who understand this industry from the inside out.”
MG Relations is the perfect fit for leading leisure travel brands
It is this clarity of positioning that makes the partnership with MG Relations a strong strategic fit. MG Relations is a specialist PR agency working exclusively with luxury travel and hospitality brands, helping them secure meaningful media coverage, raise brand awareness and build long-term reputational value in the UK and internationally. With deep editorial relationships and a strong understanding of the luxury travel landscape, MG Relations supports brands at moments of growth, change and ambition.
As one of the youngest and fastest growing recruitment businesses in the sector, Ambitions Travel Recruitment has already established one of the strongest digital and reputational footprints in its space. The team collectively holds over 300 LinkedIn recommendations, more than 100 years’ combined experience working directly in leisure travel and the third-largest social media following among its competitors. Partnering with MG Relations allows Ambitions Travel Recruitment to take this story further, sharing its journey, expertise and perspective with the wider industry.
With continued client demand, further team growth planned and a clear commitment to remaining a premium headhunting partner rather than a traditional recruitment agency, Ambitions Travel Recruitment enters 2026 positioned for its strongest year yet.
To learn more about Ambitions Travel Recruitment, visit ambitionstravelrecruitment.com
To discover MG Relations and its work with luxury travel brands, visit mgrelations.com
FAQ’s
Ambitions Travel Recruitment has partnered with MG Relations, a specialist PR agency for luxury travel and hospitality brands, to amplify its voice and reputation across the leisure travel media landscape.
MG Relations is a PR agency working exclusively with luxury travel and hospitality brands, helping them secure media coverage and build long-term reputational value in the UK and internationally.
Ambitions Travel Recruitment was founded in January 2022 by Fi Morrison-Arnthal, who draws on more than 35 years’ experience in leisure travel recruitment.
The business has grown from a solo operation into a six-person, all-female team working with clients across the UK, North America, Europe, Africa, Asia and the GCC, entirely through referrals and reputation without external investment.
Clients include Cookson Adventures, Ellidor, Wilderness, Yellow Zebra, Aurora Expeditions, AMA Waterways, &Beyond, Nemo and Newmarket Holidays, spanning safari, cruise, expedition, UHNW events and luxury lodges.
No. It operates as a boutique, selective headhunting partner working with a small number of trusted clients, focused on quality and long-term relationships over volume.
